Some psychological studies have shown that some people perceive visual information differently.
Psychologist Richard Gregory believes that visual perception is linked to conceptual processing, which occurs when we develop our perceptions through generalization. Therefore, we interpret what we see based on our expectations, knowledge, and prior experiences. Furthermore, one of the experiments conducted by this psychologist is the blank mask experiment
Using the example of mask rotation, it shows how the blank surface of the mask can appear convex, depending on our desire to visualize it, as we unconsciously transform the blank face into a normal face.
Furthermore, two psychologists, Thomas Sanocki and Noah Sulman, conducted another experiment on color relationships to assess the effect of color on short-term memory. This experiment showed that some colors are considered harmonious and pleasant, while others are associated with chaos and boldness.
Based on these studies, Sanoki and Sulman showed that we remember patterns containing pleasant and harmonious colors better, and we also remember images containing fewer than two colors better.
On the other hand, an experiment conducted by Kevin Larson and Rosalind Picard showed that typography can influence mood and our ability to solve problems. For example, reading two articles, one poorly written and one well-written, resulted in greater engagement for the group that read the article with the good typography.
